Build Your Marketing Toolkit Workshop: Amplifying Your Business in the North

Workshop Overview

Workshop Dates: Nov. 10 & 17 | 1:00 pm -4:00 pm PST

Facilitators: Jessie Curell & Eileen Peter, Amplify Communications Collective, Catherine Blondin, Ontesews

Deadline: November 5, 2026 @ 5:00 pm PST

Build Your Marketing Toolkit: Amplifying Your Business in the North is a hands-on workshop designed to help Northern entrepreneurs build a practical, values-aligned communications foundation.

Hosted by Eileen Peter, Jessie Curell, and Catherine Blondin, this session explores how branding, marketing, and storytelling work together to support sustainable business growth.

In this workshop, you will:

• Clarify how branding and communications connect to support your vision

• Identify the communities and audiences you want to reach

• Strengthen your digital presence with simple, manageable tools

• Learn straightforward systems to make day-to-day communications easier

What you will take home: Participants will receive practical templates to use right away, including a Communications Strategy Template, a Social Media Content Calendar, and a curated Northern Funding Resource List.

Two Part Series | Virtual Workshops

• Part 1 — Build Your Foundation (Nov. 10)

  Brand, Story & Communications Strategy (3 Hours)

  • Welcome + The Communications Landscape

  • Defining Your Brand

  • Building a Simple Communications Strategy

  • Building Your Digital Home 

  • Brand & Digital Presence Mini-Audit 

• Part 2: Amplify Your Business (Nov. 17)

  Content, Tools & Sustainable Systems (3 hours)

  • Social Media & Content That Connects

  • The Practical Creative Toolkit

  • Using AI Without Losing Your Voice

  • Building Systems

  • Measure What Matters

  • Your Communications Roadmap

Deadline: November 5, 2026 @ 5:00 pm PST

Meet the Facilitators:

Eileen Peter

Eileen Peter is an Indigenous creative, writer, and co-founder of Amplify Communications Collective. With a background in marketing and graphic design from the University of Calgary, she brings experience in branding, social media management, and visual communications, helping businesses and organizations share their stories through thoughtful design that reflects their unique identity, values, and vision.

Jessie Curell

Jessie Curell is the Founder and Director of Hands On Media Education, bringing over 20 years of experience in Media Production, Communications, and Digital Storytelling workshops across the North and British Columbia. She has partnered with more than 30 Indigenous Nations and Governments, working alongside youth, Elders, and community organizations to build local skills, strengthen storytelling, digital literacy and develop Communications capacity. Her approach is rooted in collaboration, community-led learning, and building skills for long-term impact. Jessie is also a co-founder of Amplify Communications Collective, supporting Northern businesses, nations and organizations to communicate their work with clarity and confidence. 

Catherine Blondin

Catherine Blondin is an Indigenous artist, educator, and entrepreneur behind O'te Sews, based in Somba K'è, NT. With a Master of Education and extensive teaching experience, she teaches workshops and helps other Indigenous artists build sustainable creative businesses through sharing on her social media. 

Deadline: November 5, 2026 @ 5:00 pm PST